Why become a Digital Marketing Expert?
If you didn’t know, digital marketing is one of the most lucrative industries right now.
Also considering the recent layoffs in the IT industry in India, one of the most practical ways to grow in your career is by becoming a digital marketing expert.
Statistics also shows that this industry has grown by 40%, making it one of the best career options in India currently.
Companies and businesses have now realized the potential and worth of digital marketing and the roles digital marketing experts play in the growth and evolution of them.
That’s why companies are increasingly keen on having in-house digital marketing teams.
The Components of Digital Marketing
It’s been confused, misinterpreted and speculated often. As a solution to all the speculations out there, here’re the components of digital marketing. This is the basic and as a digital marketing expert, you should develop skills in the following:
- Email marketing
- Mobile app marketing
- Content marketing
- Search engine marketing
- Search engine optimization
- Web analytics
When you gain exposure on these subjects and master them, you will evolve into a digital marketing expert companies are looking for. Your expertise will be valued and your voice will have an authority to make informed business decisions.
But there’s a catch!
How to become a digital marketing expert?
Every skill requires its own sweet time to develop and evolve and digital marketing is no exception.
Just like how you cannot become a doctor, an engineer or at the least, learn to ride a bicycle in a night, you cannot become a digital marketing expert in a week.
This requires constant reading, practicing, updating, and experimenting on the subject to become a digital marketing ninja.
There might be tons of online articles and YouTube videos out there that will tell you that you can become an expert in 30 days but unless and until you take up a proper course and dedicate time to learning the subjects, you cannot become a pro at what you do.
So, the solution is to take up an course from a reputed institute and start from the basics. Doing a course will set your foundation strong and help you get insights that will allow you to explore the depths of digital marketing on your own. You will have the skill sets to experiment and work individually which is not possible when you learn them by yourself.
To further help you understand, let’s distinguish a digital marketing expert from a digital marketing associate.
Imagine there’s a self-learned associate, who has minimal practical and zero industrial exposure. He has textbook knowledge and all his experiences are through examples. So, when a company approaches him, the associate would recollect the procedures from textbooks and reference materials and blindly follow the contents included. He would be the conventional digital marketing agency who would not ideate, brainstorm and look for long-term solutions.
A digital marketing expert, on the other hand, will stand out in the crowd. The expert has practical knowledge, he or she has worked on real-time case studies and knows the industry best practices.
The digital marketing expert will know what channel or medium will work for your business or niche and what won’t. Just because Snapchat is trending, the expert wouldn’t venture into it. He or she knows to make informed decisions.
Besides, the digital marketing expert will also know the science behind his/her actions.He or she has a unique attention to details that will help your business in tons of different ways. Understand that businesses need you not because they don’t know how to grow but because they don’t know what their problems are or where they lack.
As an expert, you will bring in competencies from those aspects and get them up and running. You will be addressing their problems or shortcomings and doing research on the best ways to tackle them.
Post this, you will run experiments of different solutions and have proper analytics in hand to infer results. Based on the data, you will conclude and chart the way forward for the business you’re working with.
See the difference?
Everybody works hard but knowing the purpose and driven by it makes all the difference. So, if you intend to become the digital marketing expert who stands out, check out the following tips. Note that these tips are after you take up a legit digital marketing course.
A digital marketing expert always stays updated about the industry trends and happenings. That’s the only way newer ideas can be implemented and faster and effective solutions can be come up with. Besides, social media and the entire digital marketing space are very volatile. Tomorrow, all of a sudden, Facebook or Google can change its algorithms, resulting in the drop of your customers’ rankings or visibility. There could be one hashtag that could be ruling the social media and more. You need to be aware of all these and be ready to leverage these instances to your advantage.
Follow Industry Experts
Experts are always working on something unseen and unthinkable. They are more like researchers who often come up with pathbreaking ways to connect with people and that’s why you should connect with them to be the first to know about their ideas, opinions and visions. There are industry experts working with all major social media platforms, who are visionaries, always venturing into uncharted paths. Following them will give you the international exposure your clients might need and that one idea you were looking for to crack a campaign.
Besides following industry experts, you should also be productive in terms of what you read online. There are some really credible and authoritative websites like Mashable that offer the best of digital marketing knowledge. You should listen to podcasts, watch YouTube tutorials, subscribe to useful newsletters and blogs and more to fully let diverse concepts of digital marketing sink into you. That’s how digital marketing experts are made.
Learn from Mistakes
If you can learn from your mistakes, you’re smart. If you learn from your competitors’ mistakes, you’re wise. You’re smart but it’s time to act wise by following your competitors and their activities. Remember that the competition should be healthy and follow ethics as we are here to build brands. Your competitors are watching you too. So, it works best if you can create an ecosystem of sorts and let learning happen seamlessly. This builds credibility for digital marketing as a whole and fetches you organic recognition and following.
Socializing is one of the best ways to become a digital marketing expert. You never know where you stand unless you put yourself in a crowd. If there are digital marketing events or meetups happening in your locality, register and get going. Introduce yourself to new people and discuss ideas and strategies. Talk and listen more. Digital marketing is more like a jigsaw puzzle and networking will help you find pieces to it. There’s also this famous quote that says that small minds discuss people and great minds discuss ideas. Apart from the social media platforms, come out to the real world and connect with fellow digital marketing experts. This will help you in the longer run. Who knows? You might even find new clients during such instances.
Never Hesitate to Experiment
The world might stand against you but don’t let that deter you from experimenting ideas and things you think of. Digital marketing experts should remember that at the end of the day, we are dealing with people and they, as a whole, are volatile. You can never predict your customers’ behavior and that’s exactly why marketing is so interesting. So, never back off from experimenting your ideas. The ones that work will take you far but the ones that don’t will take you further. It’s that simple!
Make use of analytics
After every campaign, you’ll have tons of data to work on. But if you don’t know what to do with them, it’s futile. A digital marketing expert needs to talk to data, understand patterns, connect dots and derive customer insights that would go on to complement online campaigns and promotions. So, work on your web/data analytics skills to become a digital marketing expert.
So, we’ve said it all.
It’s a lucrative industry that’s open for people right now. All you have to do is sharpen your skills, gets hands on experience and venture into this rewarding career. From startups to Bollywood, everyone’s looking for digital marketing experts and if you can become one, you have a really, really fruitful career ahead of you. Not only in India, the world is looking for digital marketing experts who can build brands and businesses from scratch and take them to where they truly deserve.
Get started with digital marketing today.
The Digital Marketing experts in India are still less so you have a chance! The sooner you start, the better it is. Start working on the key areas today itself.