What seemed to be a buzz word a few years ago is now an integral part of our lives. Digital Marketing is everywhere and everyone seems to be having a fair knowledge of the industry. That shows the power of this tech trend and its influence across other industries. It’s a cliché to say that every brand needs marketing and every product/service needs to be promoted and taken to its end user. But what has happened today is just an evolution – a value addition – of this niche.
Moving away from the conventional marketing methods such as television, radio and print, brands and businesses have now found a new way to promote their brands to users. They’ve taken to the internet to hook their potential customers and sell their brand. Ever since Facebook slowly introduced advertisements to us, marketers woke up to the importance of moving their focus from the conventional mediums to their digital counterparts. Today, most of the marketing and promotional activities happen online on platforms such as Facebook, Twitter, Instagram, Quora and search engines.
India also joined the bandwagon of digital marketing in its initial days of inception. With no lack for creative minds in the country, we embraced the tech trend just like how we embraced IT and all of its allied fields. Today, we’re just growing rapidly in a pace that close to 1,50,000 jobs are waiting to be filled by skilled digital marketers. Also, a lot of engineers and other graduates are taking up digital marketing courses to upskill to this niche and nailing their growth in their careers. If you’re still wondering about the scope of digital marketing in India, read on.
The Rivalry is now Online
Earlier, brands and businesses resorted to televisions and print advertisements to claim their businesses as number one and take a dig at their competitors. But now the game has just been stepped up and taken to the digital space. Conventional medium didn’t allow brands to appear right next to each other for a face off but the internet does. If you scroll down your Facebook page, there are high chances that you’ll get to see two rival brands appearing one after the other, competing to win your sales. As long as there’s competition like this, digital marketing will only continue to grow by leaps and bounds. Why? Because brands are always on the lookout for fresh minds and perspectives to appear superlative in their market!
E-commerce: The Game Changer
Right now, the most awaited days of our lives are the flash sales that our preferred e-commerce platforms come up with. If Amazon’s sale is near, Flipkart’s sale couldn’t be far enough. And to join the bandwagon after them will be Snapdeal. That’s how they’re slowly influencing the way we buy and with the concept of retargeting, the brands are just making sure you buy what you browsed. Not just the players, even the e-commerce portals that opened last week aim at becoming mainstream and require expert digital marketing specialists to take care of their promotions and branding and making them appear as the big daddy of all platforms. If you don’t believe, just type in something you intend to purchase and you’ll find at least 3 e-commerce platforms (apart from the biggies) that sell the product you’re looking for. Apart from the products, even services are making the most of digital marketing and targeting their potential customers on Facebook, Twitter and Instagram. Since the mantle is being gradually moving on from brick and mortar stores to the online ones, the scope of digital marketing is only becoming more inevitable.
Google is Your Genie
Ask and you shall receive is the way things are working these days. Google has solutions to everything and people who know what they want directly key in the right search terms and getting what they wanted in minutes. If a brand has poorly optimized for search engines, it’s losing out on one of its easiest sales. Apart from SEO, search engine marketing is gaining momentum these days, where brands are constantly fighting and bidding for direct keywords that could easily procure them sales. Besides, they’re also targeting negative or loose keywords that users could potentially search for so they don’t miss out on sales because of users spelling a search term wrongly. Plus, some brands are also acting smart by appearing for their competitors’ brand name or search terms, trying to acquire their customers as well. All these are strategies of digital marketing that would reign supreme in India for the next couple of decades.
Content is not the King but the Emperor
Google has been very strict in terms of organic searches and has failed to even budge from its strong policy on content. That makes content marketing an inevitable part of digital marketing. If you notice, content is the foundation over which any digital branding strategy is formulated and executed. The click-baitish titles that you see, the quirky one-liners that you come across and the small description of products or services that you read before adding them to your cart are all pieces of content that binds a digital marketing strategy and the potential sales together. With Google being rigid on content aspects, the scope for digital marketing in India is not predicted to even come down by a point in the coming decades. Blogs, podcasts, emails, eBooks and any content that you find resourceful are all assets that are developed to keep customers informed about the market and help them choose services that a particular brand offers. Though sales is the ultimate goal here, as long as a customer is taking away home a few valid points to concerns that were troubling him or her, it’s great!
Digital marketing is influencing our lives in a more helpful way than we can witness and imagine and we haven’t even mentioned app marketing, emails and mobile marketing, plugins and others to drive home our point. To sum it up, digital marketing is here to stay. As long as there will be brands and businesses and internet, digital marketing will continue to reign supreme.
However, digital marketing is evolving each day and it is getting difficult to keep updated about the happenings in the industry. That’s why learning is best by practicing in this case. No matter how many blogs you go through or the eBooks you read up, you’ll actually find how beneficial or effective it is only when you get your hands dirty. So, we recommend you take the leap into digital marketing without second thoughts and venture into a lucrative career as soon as you can.
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If you’re wondering if digital marketing right for you, check out this article – IS A CAREER IN DIGITAL MARKETING PERFECT FOR ME?